Search Engine Optimization (SEO) is critical for every organization, as it will help increase your visibility on the web by making it more likely for people to discover you. If you aren't considering ways you can strengthen your website's SEO, you could be missing out on meeting new clients, volunteers, partners, or donors.

More than 90% of people begin their research process by using a search engine. This includes looking up what to buy, where to eat, and where to donate. The proliferation of mobile devices (and now voice-activated personal assistants) is changing how people use search engines. Competition is increasing and learning how SEO works is more critical than ever.

This class will provide a beginner-level discussion about how to approach your SEO strategy and research process. We will talk about essential terminology, process steps, and tools.

At this workshop we will learn about:

• How search ranks get developed
• How recent algorithm changes affect search results
• How to organize keyword research
• How to come up with SEO-friendly blog ideas
• The tools and capabilities you'll need on your team

Don't miss this engaging and informative workshop!

Meet the Presenter

Brian Childs is a Training Program Manager at Moz. Moz is a leading developer of Search Engine Optimization (SEO) software and is based in Seattle. Prior to Moz, Brian was the co-founder of a digital marketing agency, led corporate strategy for GE, and was a product manager on big data solutions. Prior to his work in marketing roles, Brian worked in International Development for the United Nations in Afghanistan, Pakistan, and Iraq.

Questions?

Do you have any questions about 501 Talks Tech? Contact Megan at 501 Commons.

Additional Information

Driving Directions and Parking information can be found on the Pacific Tower website and the 501 Commons website.

501 Talks Tech is a series of pro bono technology workshops and trainings provided for nonprofit members in the Seattle community. These small-scale, one-and-a-half-hour events are directed for community members and small-budget nonprofits. Trainings range from application overviews to more focused methods of tech use. For information on previous trainings, please visit the Technology Knowledge Center.

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