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Sell Your Wines Online | How to get the basics right

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Messe Düsseldorf

Stockumer Kirchstrasse 61

Hall 13 Booth F39

Düsseldorf

Germany

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PROWEIN MASTERCLASS | HALL 13 F39

Looking at market research data it appears that European wineries have not yet explored the business potential in direct-to-consumer sales. If you are attending ProWein as a winemaker or retailer join the session to learn what elements you need to build a profitable online direct-to-consumer sales channel!


Direct-to-Consumer wine sales in the US. grew 160% in 2017 and topped $26.7 bn

Are you selling wines online?

With the highest profitability of all distribution channels direct-to-consumer sales it is an attractive alternative for EU wineries and merchants, too. Yet, few wineries utilise the potential and even less do it well.


Facebook currently has 2.08 bn users | People spend 135 minutes per day on social media networks

Are you engaged with customers?

With the appearance of next generation customers (Millennials), social and buying patterns of wine consumers are changing. A growing number of wine drinkers collect information about brands and wines using social media channels. They also prefer to make their purchases online.


A 1-second delay in page loading speed can cost you 7% of your eCommerce conversions | 71% of shoppers believe they will get a better online deal than in stores | About 53% of e-mails are opened on mobile devices, with 25% more likelihood of being opened with a personalised subject line.

Have you got all required elements under control?

For wine online sales to operate well, several components have to be built, integrated and maintained in a consistent fashion. Wineries and merchants should build responsive websites and online shops, renew their communications strategy and move it online, build a strong social footprint, introduce marketing automation and utilise online promotion.


Zsolt Keszler, Founder of Dee-Wine will share what components you need to build a successful Direct-to-Consumer online sales channel and how you can best go about implementing it!

Important note: ProWein is a fair organised exclusively for representatives of the wine business. You need a valid ProWein entry pass to enter the fair area.

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Date and Time

Location

Messe Düsseldorf

Stockumer Kirchstrasse 61

Hall 13 Booth F39

Düsseldorf

Germany

View Map

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