Segmentation and Targeting Done Right

Join our upcoming webinar with Brent Lavin, Principal at Ironwood Medtech Partners, a MedTech commercialization expert with 20+ years of experience at global leaders. Brent will share practical frameworks for effective market segmentation and targeting, helping startups focus resources efficiently and meet the expectations of major MedTech companies. Drawing from real world examples in the U.S. and Europe, he’ll provide actionable insights on identifying high-value physician and account targets, aligning messaging with customer needs, and accelerating adoption from demo to sustained sales.