See a Unicorn Rise & Leave With the Blueprint to Build #LA Tech Week

By CAMINO5

Catch a unicorn's rise and snag the ultimate blueprint to crush it at LA Tech Week—live and in-person!

Date and time

Location

Expert Dojo

395 Santa Monica Place ##308 Santa Monica, CA 90401

Agenda

3:00 PM - 3:30 AM (+1 day)

Arrival, Networking & Workshop Prep

CAMINO5 X Expert Dojo

Doors open. Light snacks while you meet the marketers, founders and anyone building a business in the room. This is strategic networking—make the introductions that matter before we dive into the li...

3:30 PM - 5:15 PM

Live Rebrand: Watch Strategy Unfold in Real Time

This is the main event. We're rebranding a real startup—MatchbookAI—with nothing off limits. No script. No safety net. Just strategy under pressure. You'll watch us work through: Competitive Positio...

5:15 PM - 5:45 PM

Wrap-Up, Q&A & Networking

We'll close out the formal rebrand session and shift into open conversation. Ask anything. Challenge the decisions. Discuss what you saw with other attendees. Ryan and the team stay to dig deeper, an...

Good to know

Highlights

3 hours
In person

Refund Policy

Refunds up to 1 day before event

About this event

Business • Startups

Watch a real company get rebranded live. No prep. No script. Just brand strategy happening in real time.

On Thursday, October 16th at 6PM in Santa Monica, Camino5 and Expert Dojo are rebranding MatchbookAI (a B2B data platform) live, in public, with nothing off limits.

You'll see the complete repositioning process unfold: competitive positioning to map the market, repositioning frameworks that bridge where a company is today with where it needs to go, and crafting "the one line" that becomes the north star.

This isn't a lecture on brand theory. It's a working session. You'll observe, ask questions in real time, and walk away with the exact frameworks we use with Fortune 500 companies and Unicorn founders.

The truth: Unicorns don't come from great products alone. They come from great brands with clear positioning, focused messaging, and community buy-in.

Part of LA Tech Week 2025. Limited capacity.

Organized by

CAMINO5

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