According to Forbes, 57% of Americans over the age of 12 listen to podcasts – that’s 162 million people. So if you have a story to tell, chances are you have an audience willing to listen.

But doing them right takes creativity, planning and technical know-how. From coming up with compelling content to setting up your studio, Shel Holtz and Jeff Rader will guide your through the best practices in podcasting. Shel is author of six books on communications and an expert on leveraging digital to help companies inspire their audiences. Jeff Rader is a past SF IABC president and current communications consultant with Resources Global Professionals who spent nearly ten years at Chevron as managing editor of digital media.