Second Annual Born to Explore & More: A Destination and Trade Show

Join us for an exciting opportunity at the San Francisco Chapter of the American Society of Travel Advisors (ASTA), the premier association for travel professionals worldwide. We are thrilled to announce our second annual event, specially designed to create powerful connections between travel advisors and industry suppliers. This is your chance to enhance your expertise and expand your professional network.

As your travel business evolves, so do consumer demands for the latest promotions and market trends. That's why staying updated with the newest travel itineraries and programs is essential. This event will feature one-on-one interactions with your local business development managers, allowing you to learn about new travel plans and destinations while engaging with some of the largest travel suppliers and tourist boards in the industry.

Some of the notable participants this year include:

• Antigua and Barbuda
• Jamaica Tourist Board
• AmaWaterway
• Goway Travel
• Kensington Travel
• Majestic
• And many more! It's a surprise!

At this year's trade show, we will offer exclusive one-on-one experiences, discussions, and valuable tips to help your business thrive.

Meet your representatives in person to discover how you can grow your business:

• One-to-one discussions
• Destination and Supplier Training
• Emerging Destinations
• Interactive Sessions
• Valuable business networking

Consider extending your stay!

As a special treat, Sonoma Tourism has been invited to share local attractions.

You can explore and enjoy food and drinks at local restaurants, shop, and unwind!

Explore the Charles Schulz Museum, Safari West, a local winery, and more!

Don't be FOMO! (Fear of Missing Out)

Hotel Rates Valid:

Wednesday, November 19, 2025, through Saturday, November 22, 2025

Hotel offering your special group rate:

Sheraton Sonoma Wine Country Petaluma for $129.00 USD per night

Last Day to Book:

Wednesday, November 05, 2025

Click below to book now

Reservation-Link