93% of people who are looking to buy online use a search engine. When people use search engines, the first page that appears receives 92% of their clicks.
What this means for entrepreneurs – optimizing your business website for search engines is a must.
This course will teach you the SEO tools and practices that can move your website up in search engine results. By the end of this three-and-a-half-course, you will be able to:
- Define the top 9 factors that search engines use to rank websites
- Develop “keywords” and “tags” for your website that can raise your website’s ranking
- Include “backlinks” on webpages that link back to your websites
- Determine your website’s ranking for different keyword searches using audit tools
This course is the fourth module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior module, “Building a Business Website,” before you take this course.
