Republicans are attacking school boards around the US (often threatening school board members with physical harm) as they seek to cancel the teaching of Black history and deny life saving health measures for students and the public.

These attacks are also a way to organize local Republicans and groom candidates for local offices —school board and otherwise— for 2022.

Effective messaging to ensure victory for our candidates and our values requires:

1. A strategy based in the way people really process information
2. A shared language for all message makers and across all local organizations
3. A method of framing that results in effective messages about our positive and reality based vision

Join us as we orient ourselves to the task at hand and learn the basics of effective messaging.

Learn what to do and what not to do.

Agenda

• Why change the way we communicate?
• People don't think like we think they think -frames and the brain
• Introduction to worldviews
• The Stop, Drop and Roll method of value framing for effective messages

Tickets are free, though you can choose a pay-what-you-will ticket to help Connections Lab in our mission ton train grass roots activists in effective messaging.