Schell's Bockfest 2026

The Premiere Winter Fest of the Midwest!

While the beer doesn’t always speed the arrival of Spring, it will at least keep you warm.

Schell’s beer, brats, live music and warm fire await you. Have your beer “poked” by our fire tenders, giving your Bock beer some nice caramel flavors.

Bock Hunt
Never been to Bockfest? Then you're in for a treat! Join in on the ultimate game of hide and seek as you hunt for one of seven hidden wooden boxes, each containing a coveted Bock. The search kicks off the moment the gates open, so get ready to explore the grounds right away!

Find a Bock, and you'll walk away with a cash prize! Scan the QR code available on the day of the event for clues to guide you. It’s a fun and festive challenge that adds even more excitement to Bockfest. Happy hunting, and good luck! Here's what you are looking to find 👇

Wrapping Up

And when the final bock has been wrangled, the last "Ring of Fire" sung, the last keg tapped and last mug hoisted, its time to close the books on another Bockfest…unless you want to stick around and help with the cleanup! But the party doesn’t stop there. Festers flock to downtown New Ulm for a fun-filled night of friendship. And when the night has run its course and it’s time to call it quits, we ask that you call for a ride home. Be safe out there!

LOCATION

August Schell Brewing Company

1860 Schell Road, New Ulm, MN 56073

TIMES

10:30am Gates open for online advanced ticket holders

11am General public/day-of sales begin

11am main stage act 1 music starts

11am DJ Strudel Boy in Jägers Ruh

1:30pm The Blue Ringers on main stage

WHAT TO KNOW BEFORE YOU ATTEND

•21+ event. ID’s required.

•No pets allowed on the fest grounds the day of Bockfest.

•Backpacks will be searched.

•It is illegal to drink on the streets of New Ulm, so we ask that if you are coming early to get in line, refrain from drinking on the streets. Festers refusing to abide by this may be cited by local authorities.

•No outside food or beverages allowed inside the gates.