Scaling Search Marketing Through Tools, Data, and APIs with Brian LaFrance
Description
Location: 611 West 22nd Street, Houston, TX, 77008
The use of tools and APIs are pretty much standard these days. It's nearly impossible to scale search efforts without leveraging some sort of toolset. Brian will cover ways that he uses tools and APIs in the process of overseeing SEO for some of the largest properties on the internet. Learn why it’s important that marketers start using the data available to make their work more efficient and scalable.
A Little More About Our Speaker...
Brian LaFrance has worked in various aspect of the SEO and affiliate marketing industry since 2001. In the past, he has been a designer, developer, CTO, and SEO. He currently oversees search for CBS Interactive properties such as CBS Sports, GameSpot, and CBS.com.
