SBS-APEX: Technical Assistance -Preparing for Networking Events, 08/21/2025

Every day, the government buys billions of dollars' worth of goods and services from businesses. In an ongoing effort to assist businesses interested in selling to the government, the New York City Department of Small Business Services APEX Accelerator offers Technical Assistance.

This workshop helps participants enhance their networking and communication skills by identifying target audiences, mastering communication tools, and learning proper etiquette. It also covers effective strategies for following up to turn connections into long-term opportunities.

This workshop focuses on enhancing your networking and communication skills to build meaningful professional relationships. Participants will learn how to identify and engage their target audience effectively, ensuring their networking efforts are focused and impactful. The session covers mastering communication tools and understanding the proper etiquette to navigate various networking environments with confidence. Additionally, strategies for successful follow-up will be explored, emphasizing how to maintain connections and turn them into long-term opportunities. By the end of this workshop, participants will be equipped with the skills to network strategically and communicate professionally.

LEARNING OBJECTIVES:

• Identifying Your Target Audience
• Mastering Networking Communication Tools
• Learning Proper Communication Etiquette
• Important Strategies for Following Up Success

TOPICS

• Identify/engaging with target audiences at events
• Understanding how and when to effectively use communication tools
• Proper communication etiquette
• How to navigate different communication environments
• Strategies to ensure successful follow-up for relationship development and maintenance

WHO SHOULD ATTEND

• New and Existing MWBEs
• Firms looking to expand their network
• Businesses looking to expand into NYC
• Those looking for partnership opportunities
• Businesses struggling with networking

Don’t have a registered business yet?

The NYC SBS offers free business courses to guide NYC entrepreneurs as they start, operate, and grow their businesses. Courses are available on core topics in entrepreneurship, including business planning, financing, and marketing, and are accessible in multiple languages, including Spanish, Chinese, and Russian.

View upcoming live, online courses, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite.

Webinar Registration Information

In order to receive a link to join the webinar, your registration form must be fully completed.

A Zoom Registration Link will be distributed prior to the webinar for successful registrations.

If there are any problems with your registration, or you do not receive a link, please contact us directly at apexaccelerator@sbs.nyc.gov.

Reminder

All webinar attendees are required to be registered individually for this workshop.

Multiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name, job title, and email address per each attendee.

We invite you to check the NYC Department of Small Business Services Eventbrite page for information on upcoming webinars.