SBS-APEX: Optimizing Business Contacts - Follow Up with Purpose, 04/22/2026

Perfect for firms looking to maximize return on investment from recent networking events and ensure those hard-won conversations don’t go to waste.

Many MWBEs attend networking events, expos, and matchmaking sessions but struggle to convert connections into contracts. Without a clear follow-up system, promising relationships often fizzle out.

This workshop will show you how to stay top-of-mind, build trust, and develop a sustainable marketing system that turns initial contact into lasting opportunity. You'll walk away with follow-up templates, a contact segmentation strategy, and a proven system to streamline outreach and increase your win rate.

LEARNING OBJECTIVES:

· Segment and organize Expo/networking contacts

· Build a repeatable follow-up system using templates and tools

· Personalize outreach for different target audiences (buyers, primes, collaborators)

· Implement light automation to maintain visibility

· Adopt a long-term relationship-building approach

TOPICS

· Contact segmentation strategies

· Follow-up tactics via LinkedIn, email, and mail

· Developing a monthly outreach calendar

· Creative ways to provide value and stay visible

· Using your capability materials as part of the follow-up

WHO SHOULD ATTEND:

M/WBE ContractorsSmall Business OwnersFirms who recently attended NYC expos or matchmaking events

Don’t have a registered business yet?

The NYC SBS offers free business courses to guide NYC entrepreneurs as they start, operate, and grow their businesses. Courses are available on core topics in entrepreneurship, including business planning, financing, and marketing, and are accessible in multiple languages, including Spanish, Chinese, and Russian.

View upcoming live, online courses, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite.

Webinar Registration Information

In order to receive a link to join the webinar, your registration form must be fully completed.

A Zoom Registration Link will be distributed prior to the webinar for successful registrations.

If there are any problems with your registration, or you do not receive a link, please contact us directly at apexaccelerator@sbs.nyc.gov.

Reminder

All webinar attendees are required to be registered individually for this workshop.

Multiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name, job title, and email address per each attendee.

We invite you to check the NYC Department of Small Business Services Eventbrite page for information on upcoming webinars.