The Consumer Outlook: How Social Sentiments are Driving Change in SEA
Understanding consumers today means understanding the issues they care about. In this session, Milieu Insight brings together new regional findings and real-world perspectives to connect social shifts—from vulnerable groups and education to sustainability, mental health, and job security—with how people in Southeast Asia actually spend.
Across 60 minutes, we’ll walk through the standout insights from Milieu’s latest study, then sit down with business and domain experts to translate those insights into practical actions for your brand, product, and communications.
🎯 What you’ll discover
- 📊 The most salient social trends in SEA right now—and why they matter for marketers and operators
- 🛒 How those trends influence spending priorities, channel choices, and brand loyalty
- ✅ A concise checklist to help teams respond quickly and credibly
👥 Who should attend:
Marketing/Brand/CMI leaders, Ecommerce & Retail operators, FMCG teams, Media/Comms professionals, and Government representatives across Southeast Asia.
🗓️ Agenda:
- 11:00 — Introduction & Opening
- 11:05 — Welcome Address by VIP Guest
- 11:10 — Presentation of Milieu’s Study Findings
- 11:25 — Panel Discussion (Moderator & Guest Speakers)
- 11:50 — Q&A
- 12:00 — Closing
🎤 Speakers:
- Stay tuned for the full list of guest !
📅 Date & Time:
Tuesday, 11 November 🕒 11AM - 12PM SGT (GMT+8)
📍 Location
Live webinar on Zoom (link sent upon registration)
Accessibility & Recording:
Live captions available. All registrants will receive a special insight and report from head of research of Milieu Insight after the session.
#Marketing #ConsumerInsights #SEA #SocialTrends #FMCG #Retail #Ecommerce #BehaviouralInsights #MilieuInsight