The Consumer Outlook: How Social Sentiments are Driving Change in SEA
Understanding consumers today means understanding the issues they care about. In this session, Milieu Insight brings together new regional findings and real-world perspectives to connect social shifts—from vulnerable groups and education to sustainability, mental health, and job security—with how people in Southeast Asia actually spend.
Across 60 minutes, we’ll walk through the standout insights from Milieu’s latest study, then sit down with business and domain experts to translate those insights into practical actions for your brand, product, and communications.
What you’ll discover
- The most salient social trends in SEA right now—and why they matter for marketers and operators
- How those trends influence spending priorities, channel choices, and brand loyalty
- A concise checklist to help teams respond quickly and credibly
Who should attend:
Marketing/Brand/CMI leaders, Ecommerce & Retail operators, FMCG teams, Media/Comms professionals, and Government representatives across Southeast Asia.
Agenda:
- 11:00 — Introduction & Opening
- 11:05 — Welcome Address by VIP Guest
- 11:10 — Presentation of Milieu’s Study Findings
- 11:25 — Panel Discussion (Moderator & Guest Speakers)
- 11:50 — Q&A
- 12:00 — Closing
Speakers:
