Sales and Marketing Lever to Optimize Profitability and Scale Your Growth

Unlock the full potential of your revenue engine by mastering how sales and marketing work together as powerful levers within Revenue Operations.

In today’s competitive landscape, aligning sales and marketing is not just a best practice — it’s a business imperative for driving profitability and building scalable growth.

Join us for a focused, 1-hour workshop where you will learn how to:

• Integrate sales and marketing efforts to create a seamless customer journey
• Identify and track critical metrics that directly impact revenue and profit
• Implement scalable processes and best practices that keep your growth sustainable
• Leverage technology and data to optimize decision-making and team collaboration

Whether you’re a business owner, sales leader, marketing professional, or part of a Revenue Operations team, this workshop will equip you with actionable strategies to increase revenue predictability and operational efficiency.

What You Will Learn:

• How sales and marketing alignment matters in optimizing Revenue Operations.
• Key performance sales and marketing metrics that reveal your true profitability.
• How to build scalable sales and marketing workflows that can scale with your business.
• Real-world tips to break down silos and foster cross-team collaboration.

Who Should Attend:

• Small business owners and entrepreneurs
• Sales and marketing managers and teams
• Revenue Operations professionals
• Anyone interested in driving business growth through operational excellence

Registration:

Seats are limited to ensure an interactive and engaging session. Don’t miss your chance to transform your revenue operations with proven sales and marketing strategies!

About the Presenter:

Ritu Thakur is a seasoned business and technology consultant with over 20 years of experience spanning multiple industries. In 2007, she founded Smart Tech Inc., a firm dedicated to helping small and medium-sized businesses (SMBs) refine their customer outreach, develop go-to-market strategies, manage customer data, and optimize sales operations. Drawing on her extensive background in sales operations and technology implementation, Ritu combines her expertise with strategic coaching to guide businesses through the 9 building blocks of the business model canvas, driving them toward operational excellence.

Ritu empowers SMBs by streamlining their processes, enhancing communication, and leveraging technology platforms that provide actionable insights, boost revenue, and foster innovation. Her customer-first approach has been the cornerstone of her and Smart Tech Inc.’s success for over 17 years.