Rotate: An Ambigram In-Person Workshop

Think ambigrams are pure magic? Well, not exactly—but creating them does involve lots of sketching, relentless erasing, and some clever thinking! We’ll kick things off with a jaunt through ambigram history, trace their ties to traditional typography, and explore some examples. Next, we’ll dive into in-depth case studies that reveal the tricks of successful ambigrams—and show what can happen when the design process goes sideways. Then it’s your turn: grab a pencil, a marker, and your favorite eraser to turn letters (pun fully intended) into an ambigram or two of your very own!

Nikita Prokhorov is an award-winning lettering artist, graphic designer, and design educator with a deep focus on typography and branding. His clients range from independent businesses to Fortune 500 companies, and the work created for them has been recognized by leading organizations such as the Society of Typographic Arts, LogoLounge, PRINT Magazine, HOW Magazine, Communication Arts, and more.

As an ambigram expert, Nikita has authored and published a book on ambigrams, and has been featured in multiple industry publications and exhibitions. He was a keynote speaker at the 2019 Typism Conference, in addition to running an ambigram workshop during the conference. He has also had the privilege of conducting workshops for the PepsiCo Global Design Summit, HOW Design Live, and AIGA.

Whether building brand systems, teaching workshops, or creating expressive letterforms, Nikita brings a different perspective and unparalleled craftsmanship to every piece of design, helping clients tell their stories & share their vision.