360 Integrated Digital Marketing Series:

The RNSBDC Integrated Digital Marketing Series learning objectives are to teach small businesses how to create an integrated marketing campaign/program across multiple platforms. These campaigns would ensure that the business is targeting their ideal customer through multiple touch points to Acquire, Engage, Retain Customers, eventually turning them into loyal advocates.

Take your digital marketing efforts to the next level and ensure that your marketing campaign is more effective. Learn how to implement different digital marketing strategies to create a complete, result-driven marketing campaign that will capture the attention of your customers.

WORKSHOP TOPICS INCLUDE:

Determining your target audience: Who are you interested in attracting?

Setting specific goals and metrics (KPIs): What do you want to accomplish with your campaign and how will you measure performance?

Crafting your offer: What incentive will get the attention of your target audience?

Identifying your channels: What media channels will you use to promote your offer? Websites / Social Media / Email / Mobile / Video etc.

Determining your campaign budget

Creating clear, consistent and optimized content: How will you get the visitor to take action?

Defining your lead nurturing strategy: How to help your visitors along their buying journey?

Tracking and measuring results: How will you measure success?

EVENT VENUE/FORMAT DISCLAIMER

In response to the recent developments of the COVID-19 (Coronavirus). This event may be switched from an in-person training/event to a virtual event via the ZOOM platform. By purchasing a ticket, you agree that the NJSBDC at Rutgers-Newark reserves the right to change the venue and format of this event and that all communications regarding this change will be sent via a confirmation email within 7 days of the event. Please keep an eye on your email for any future updates.

Should this event switch to a virtual platform, participants should ensure that they have a desktop or laptop with access to the Internet and the ZOOM platform. In the event that you cannot participate online you can request a refund 7 days before the event date otherwise you will receive a credit to attend the event at later date.

REGISTRATION

PRE-REGISTRATION REQUIRED.

Cost to attend: $50.00 (COVID19 Discount Automatically Applied)

Sorry, no cash will be accepted for registration for this event

Advanced payment on Eventbrite will guarantee your SEAT. First come, first served policy applied.

REFUND & CANCELLATION POLICY

You can cancel your ticket(s) to our event within 7 days of the scheduled date by requesting in writing to rnsbdc@business.rutgers.edu. Cancellations received less than 7 days before the scheduled event WILL NOT BE REFUNDED. An internal credit will be given to you to attend the event at a later date and you will be offered 1 year to redeem this credit. We require a 2 week advance notice to schedule you for the next available event.

Any tickets purchased tickets that results in a "No Show" to the event will not be refunded. By not showing up for the event you have forfeited money paid and previous internal credit offered.

RNSBDC Designing the Perfect Digital Campaign Workshop

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