PERSONALIZING THE B2B INBOX EXPERIENCE

When: Thursday, November 14, 2019
Where: Founding Farmers, King of Prussia
Who: Paul Mattioli, AVP, Epsilon

AGENDA
7:30 am – Registration
8:00 am – 9:00 am – Interactive Program

Join us for our “Rise-n-Shine” Breakfast series!

One to one email and messaging is no longer the privilege of consumer marketers. Savvy B-to-B communicators are seizing onto personalization and turning batch and blast customer communication into relevant customer focused messaging that's cutting through inbox clutter and driving deeper account based messaging. Embracing simple steps in your everyday emails, you can stop speaking at your database and start talking to your customer. In this conversation, we'll explore some industry data and discuss best practices and strategies to help you change the conversation and turn customers into advocates.

Key Takeaways will include:
- Segmentation tactics for personalization
- Content requirements for more focused messaging
- Resources and sales alignment strategies

FEE
$30 member / $40 non-member

LOCATION & PARKING
Founding Farmers, 255 Main Street, #180, King of Prussia, PA
Parking is located directly outside of the restaurant in the King of Prussia Town Center parking lot.

Note: Should the speaker cancel and we are unable to find a replacement, we will either (1) refund fees for all registered parties or (2) present a panel of experts on a topic of our choice.

Rise-n-Shine Breakfast: PERSONALIZING THE B2B INBOX EXPERIENCE