Richmond VA | A New Way of Doing Business in Weddings

The wedding industry has undergone significant transformations, requiring pros to adjust their approach on many levels. Priorities have changed, and so has this new generation of couples that we’ll be seeing on our rosters for the year ahead. In this session, industry expert Meghan Ely will walk attendees through the state of the business of weddings as we know it today, and the impactful measures necessary to thrive in this evolving landscape.

Key Takeaways:

• Understanding the Consumer Behaviors of Engaged Couples: Delve into the unique characteristics and behaviors of the new generation of couples and how they differ from their predecessors.

• Thriving in the New Era: Learn how to adapt your strategies to cater to the changing needs and expectations of your clients.

• Leveraging Social Proof and Third-Party Credibility: Explore why these elements hold greater influence now and how you can leverage them to enhance your business's reputation and credibility.

Whether you're a current NSBWEP member or just curious about what we do, this is your chance to experience the heart of NSBWEP — a community built on support, empowerment, and growth.

Come for the food, stay for the community. Let’s build something powerful — together.

Seated 3-Course Dinner included with your ticket!

REGISTRATION:

MEMBERS – $60.00

NON-MEMBERS - $80.00

$10 Late Fee after 5pm, August 18th

All ticket sales are non-refundable and non-transferable to another event.

About Our Speaker:

OFD Consulting owner, Meghan Ely combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Her team’s publicity efforts are regularly honored by the Public Relations Society of America, and more recently, Eventex named her one of the most influential Wedding Professionals in the Industry.

A long-time industry speaker and writer, she has regularly earned clients' press in such outlets as the New York Times, Brides, Martha Stewart Weddings, People, Bridal Guide, Architectural Digest and Style Me Pretty, among many others.

Meghan is a past national president WIPA and is a member of the Allied Council for the National Society of Black Wedding and Event Professionals.