Retail at Speed: Using Business Architecture to Enable “Clienteling”

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Clienteling makes customers happier and sales associates smarter. It will help you develop loyalty and more sales.

Much like Unified Commerce, a global “360° View” of your customer requires marshalling data from multiple internal and external sources.

By mapping your company’s organization, information, capabilities and value streams, you get the big picture of what’s needed to build your first Clientel app for the retail sales force.


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