Reputation Management with a Digital-Age Perspective

Learning Objectives:

• Evaluate critical online review factors that influence decision-making and inspire trust.
• Learn how reputation management technologies can impact Search Engine Optimization (SEO) and how to maximize those benefits.
• Understand major shifts and how AI is impacting search and how optimizing content is critical for being cited by AI driven search engines or Answer Engine Optimization (AEO).
• Explore current trends and the way people now rely on reviews, particularly and healthcare.
• Identify what factors matter most to online consumers looking for a dentist.
• Understand professional protocol for responding to online reviews.

2 CE Credits

Speaker Bio

Cory Roletto, MBA

Cory Roletto is CEO & Co-Founder of WEO Media. Since 2009 he has helped thousands of dental practices implement effective online growth strategies, known for turning complex digital marketing into clear, ROI-driven playbooks. A frequent lecturer and this year’s Dental Festival Speaker of the Year nominee, Cory’s sessions blend strategy with practical conversion tactics teams can use immediately. Cory earned a B.S. in Chemical Engineering and an MBA from the University of Washington, where he also played Division I baseball. Before WEO, he spent a over a decade at Intel as an engineer and leader within competitive marketing. Under his leadership WEO became a four-time “Best of Class” award-winning agency.