Ready to bring your farm story to life through short, engaging videos? This workshop is designed for busy sustainable farmers (and those who support them) who want to learn how to use Instagram and Facebook Reels to connect with customers in a fun and approachable way.
In this 90-minute training, we’ll cover:
- When vertical video is the best use of your time
- The basics of putting together a Reel from start to finish
- Simple strategies for creating content people actually want to watch
- How to make Reels fit into your already busy schedule
You’ll walk away not just with ideas, but with hands-on experience—this workshop will guide you step-by-step through creating a Reel, with real examples you can adapt for your own farm or business.
No prior experience is needed, and all you need is a smartphone to get started.
While we'll focus on Reels, this training is applicable to multiple verticual video platforms, including TikTok and YouTube Shorts.
With winter being the perfect time to prepare your marketing for the growing season ahead, this workshop will give you the confidence to start using Reels as a tool to share your farm’s story and grow customer connections.
About the Presenters
Sarah Carroll is the Founder and Executive Director of Greener Pastures, a Minneapolis-based nonprofit that helps build a more humane, sustainable, and just food system through positive visual and culinary storytelling. Since 2018, Greener Pastures has produced photography, film, and farm features that inspire eaters and support farmers across Minnesota and Wisconsin.
Michelle M Sharp is the founder of Meet the Minnesota Makers, a storytelling platform that celebrates the makers, growers, and creative entrepreneurs of Minnesota. Michelle’s work highlights the people behind local businesses, building community connections through authentic storytelling and practical marketing guidance.
Is cost a barrier to attending this session? We have limited free accessible tickets availbale- please reach out to request one!
