Rebranding Doesn't Have to Be Scary by Serial Box VP of Product

Ritesh Gupta recently led a six-figure rebrand with Sagmeister & Walsh and R/GA while serving as the Senior Director of Brand & UX at Pet Plate. He will give a rare glimpse into how a rebrand really happens, and give you meaningful, actionable steps to be able to do it yourself.

Main takeaways:
- How to develop a new visual brand identity
- How to implement a rebrand
- How to pursue alternative job routes to traditional Product Management

Meet the Speaker: Ritesh Gupta

Ritesh Gupta is the current VP of Product at Serial Box. He began his career in advertising at Wieden+Kennedy, working with Equinox, Cooper Hewitt, Booking.com, Air Jordan, Delta, and Sprite and has since transitioned to working in-house at mission-driven startups.

View Speaker's Full Profile

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Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus. Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.