Ready For Retail! Workshop

Ready For Retail! Workshop

This live, interactive 90 minute virtual course is designed to help artists, makers and product based brand owners expand beyond D2C into selling their products wholesale to local retailers. We'll cover all of the basics and essentials you'll need to approach new retailers with confidence.

Who This Course Is Best For:

• Artists & Illustrators
• Small Batch Product based brands
• Indie Brands in operation for 5 years or less
• Indie Brand Owners who are a team of one behind the scenes
• Indie Brand Owners interested in consignment and/or wholesale opportunities

MEET THE INSTRUCTOR

Hi, my name is Perri! I'm a native New Yorker, a dog mom of two, and a local gift shop owner. My shop, The WonderMart, exclusively stocks handcrafted items made or designed in my home state of NY. I’ve been in business since 2019, proudly sharing in success with 300+ local makers and brands along the way. Last Fall I launched my newest venture, Wonder Makers Consulting, after witnessing first hand how hard it is for small brands to gain the practical knowledge they need to scale their business beyond makers markets and build a lucrative wholesale channel. That's why I've created the Ready For Retail Workshop! Let's thrive - together!

COURSE MODULES

Craft A Great Line Sheet

A line sheet is a document that a brand creates so that store owners can review their products, prices, and wholesale terms – hopefully leading to an order. It's often the first and last impression your brand may leave on a prospective retailer. By the end of this module, we'll make sure you know how to craft a really solid line sheet that instantly boosts your brands credibility.

Get Your Products "Shelf Ready"

Minimal branding can be acceptable for makers markets, but for a retail setting, your product needs to stand on its own since you won't be there to talk about it with potential customers. By the end of this module, you'll understand the key components of a great product label and packaging that can be applied to your own brand, ensuring that you achieve an effective redesign with or without the use of a professional graphic designer.

Demystify Consignment versus Wholesale

Choosing the right retailer relationship that aligns with your business goals is paramount to your brands overall success. By the end of this module, you'll have a strong understanding of the pros and cons of consignment and wholesale and what path is the right fit for your specific brand.

Outreach to Retailers with Confidence

Local shops are in the business of making sales, and they are more receptive to products that can contribute to successful seasonal campaigns. Aligning your pitch with buying seasons positions your products as valuable additions to the retailer’s lineup during peak shopping periods. We'll cover all of the different ways that you can introduce your brand to local retailers and give you the necessary tools to jumpstart that process with confidence.