The AI & Sports Intelligence Workshop

The AI Sports & Entertainment Workshop

Explore how artificial intelligence is reshaping the future of sports and consumer experiences.

This mission bridges the worlds of technology, live entertainment, creativity, and sports —showcasing how AI & data enhance decision-making and storytelling to create smarter, more meaningful experiences across the entertainment ecosystem.

This semester at University of South Florida, the Business Intelligence in Sports course guided students an through a real-world simulation to work like an athletics front office team applying business intelligence tools and strategy to real datasets in ticketing, merchandise, and fan feedback.

Throughout the semester, students gained insights from data representatives across Vinik Sports Group, Tampa Bay Rays, Microsoft, Breadcrumb.ai, Adobe, USL, and Satisfi Labs.

The course culminated in a capstone challenge: design and pitch a Conversational AI prototype that turns data into smarter fan engagement.

Along the way, students practiced and developed skills with essential BI (Excel, SQL, Tableau/Power BI); AI (chatGPT, Gemini, Claude, Gamma.app); and Agentic (Satisfi Labs and Breadcrumb.ai) platforms; building data-backed fan personas tied to KPIs and created analytics dashboards that transform insights into strategic action.

WatchWeWin invites innovators, creators, and educators to design what's possible when human imagination meets machine intelligence in sports and live entertainment.

Join industry experts and the world builders through live keynotes, real-time demos, and student pitches delivered to a curated audience of leaders from the Rays, Buccaneers, Lightning, and USF Athletics, all gathered to hear the next generation's fresh ideas on how AI can enhance consumer experiences.