Purpose Workshop

Purpose Workshop

Welcome to the Purpose Workshop!

Higher Purpose is the fundamental raison d'être of a business and gives it its identity.

It goes beyond making a profit and represents an ambitious goal to positively impact the world in a way that requires collaboration with stakeholders, resonates emotionally with people and guides all organisational decisions and actions. It should be connected to the organisation's history and values, operationalisable across the organisation and powerful enough to inspire both internal and external stakeholders to contribute to its realisation.