Purpose or Perish: Before Telling the World Why You Matter, Show Your Team

Before you tell the world why your company matters, it’s critical your team feels it first.

In this Purpose or Perish conversation, we’re exploring what it really takes to align your internal culture with the purpose you promote externally with Guild’s Chief People Officer, Alana Brandes. We will discover why that alignment is the foundation for trust, engagement and long-term brand credibility and dive further into…

• Building real, supportive mobility pathways inside large organizations
• Investing in education and career growth as a vessel to strengthen retention and employee excitement
• Uncovering the true, human stories behind the data and what they reveal about the state of purpose in today’s workplace

This conversation is designed for leaders, HR professionals and culture builders who believe purpose begins at the root. Join us for a candid chat on what it takes to grow purpose from the inside out and how to ensure your people feel it long before the world sees it.

About Alana Brandes

Alana Brandes is the Chief People Officer at Guild, which helps leading employers, like Chipotle, Target, Walgreens, JPMorgan Chase, Hilton, PepsiCo, Tyson, build skilled and resilient workforces through education and career growth, where she leads efforts to attract, develop, engage, and retain top talent while fostering an environment where employees can contribute the best work of their careers.

With over 15 years of experience in progressive HR leadership roles, Alana has been instrumental in driving workforce transformation, culture activation, leadership development, and people programs that align seamlessly with business objectives and deliver meaningful impact.

Alana is passionate about the intersection of education, career mobility, and workforce development, which brought her to Guild over four years ago. She is driven by a lifelong quest to support those around her in reaching their full potential.

About Guild

Guild offers purpose-built solutions that span the entire spectrum of business transformation needs. From nurturing foundational knowledge to cultivating job-specific skills and preparing for licensed roles, we turn learning investments into tangible business growth and sustainable talent pipelines.

And you can feel good about the investment you’re making in your people. As a public benefit corporation, we align the needs of companies, learning partners, and employees through a business model where we do well by doing good.