Skip Main Navigation
Page Content

Save This Event

Event Saved

Publish or Perish - Creating Value through Publications

JLABS Bay Area

Thursday, January 19, 2017 from 3:30 PM to 7:00 PM (PST)

Publish or Perish - Creating Value through Publications

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Public Jan 18, 2017 $25.00 $2.37
Student/Academic Jan 18, 2017 $15.00 $1.82
Volunteer   more info Jan 12, 2017 Free $0.00
Media/Press   more info Jan 12, 2017 Free $0.00

Share Publish or Perish - Creating Value through Publications

Event Details

In order to succeed, biotech, drug, and device companies must publish their results in peer-reviewed journals in an effort to add value to promote and commercialize their technologies. The drivers of this exercise include reimbursement, credibility, commercialization and valuations. If you’re not publishing, you’re missing out on valuable opportunities to improve the chances for your company to succeed.

In this interactive program, you will learn the how, why and when of a successful publication strategy. Experts in the field will be joined by professionals who have effectively implemented the process. You will learn from their successes and failures.

Topics to be covered:

  • When, where and what to publish
  • Timing of publications throughout the product development cycle
  • Article types to consider, and why; look at both home runs and base hits
  • How peer-reviewed publications support reimbursement strategy
  • Developing a roadmap to maximize publication objectives
  • PR and your publication program

The program will include case examples and a sample roadmap for success.

Kurt Burgess | Founder, Clinical Alliance Group read bio»
Heidi Chokeir, Ph.D. | Sr. Vice President, Canale Communications read bio»
Douglas Muchmore, MD | Regulatory Affairs, Kinexum read bio»
Tom Michal | Worldwide VP Market Access, Health Economics, Reimbursement, ReWalk Robotics, Inc. read bio»
Kim Martin, Ph.D. | Director of Strategic Research, Zimmer Biomet read bio»

3:30 PM | Registration and Networking
4:00 PM | Presentations and Q&A
5:00 PM | Panel Discussion and Q&A
5:45 PM | Food and Networking
7:00 PM | Program Close

$25 | General Public
$15 | Student/Academic
$45 | At the door

329 Oyster Point Blvd - 3rd Floor
South San Francisco, California
Map It

Speakers' Biographies:

Kurt Burgess | Founder, Clinical Alliance Group
Kurt Burgess, is a seasoned business development specialist with over 20 years of experience in driving business initiatives for small, mid-cap and enterprise corporations.

Kurt is the founder of the Clinical Alliance Group, a boutique biomedical consulting firm located in Pasadena.

Kurt’s work history includes key senior management positions with CAS Systems (acquired), Rainmaker Systems, and Hilton Hotels. His entrepreneurial experience includes independent consulting with the San Francisco Police Academy, a role as Executive Producer working with Grammy award-winning recording artists, and managing partner in a sports sponsorship effort for emerging junior elite athletes. Much of his free time is spent as a Montana Ambassador, working directly with Governor Bullock’s Office of Business and Economic Development. His Ambassador work has developed key strategic relationships uncovering synergistic economic development opportunities between CA-based corporations and the state of Montana; these relationships led to the launch of Injection Technologies, a medical device start-up currently considering strategic collaborations with a number of southern California based device firms.
Connect with Kurt:   Connect on LinkedIn

Heidi Chokeir Ph.D. | Senior Vice President, Canale Communications
Heidi Chokeir, Ph.D., is senior vice president at Canale Communications, a life science communications agency in San Diego. In addition to serving as a senior strategy lead, Heidi is CanaleComm’s unofficial chief scientific officer—always ready to dive deep into the science that makes each client unique.

Since joining CanaleComm in 2011, Heidi has put to use her background in science, innate storytelling skills and strategic thinking for clients ranging from the smallest of venture-backed biotech startups to the largest healthcare company in the world. She’s passionate about simplifying scientifically complex stories into messages that are compelling for audiences important to life science companies, including investors, potential partners and patients.

Heidi has planned and implemented award-winning public relations campaigns resulting in media coverage by outlets such as The New York Times, The Wall Street Journal, Bloomberg News, Fortune, IN VIVO, BioCentury, BioWorld Today and Biotech Nation. Prior to CanaleComm, Heidi served as account supervisor at Russo Partners, working primarily with early-stage biotech companies and research institutions.

She holds a Bachelor of Science in biochemistry with a minor in mathematics from Mount Saint Mary’s College in Los Angeles, and a Ph.D. in macromolecular and cellular structure and chemistry from The Scripps Research Institute in San Diego.
Connect with Heidi: Follow on Twitter   Connect on LinkedIn

Douglas Muchmore, MD | Regulatory Affairs, Kinexum
Douglas has over 20 years of drug development and regulatory affairs experience in the pharmaceutical and biotech industry, with experience at Eli Lilly and Halozyme Therapeutics. He has authored over 50 peer-reviewed publications in biochemistry, diabetes, osteoporosis and breast cancer. Douglas has 13+ years in teriary care Endocrinology and Metabolism medical practice. He was program director of Endocrinology and Metabolism training fellowship at Scripps Clinic and Research Foundation, La Jolla, CA. Douglas completed his medical training and laboratory research at the University of California, San Diego and has an AB in Biology from Stanford University.
Connect with Douglas: Follow on Twitter   Connect on LinkedIn

Tom Michal | Worldwide VP of Market Access, Health Economics & Reimbursement, ReWalk Robotics, Inc.
Tom has over 2 decades of healthcare experience with emphasis on market assessment, health economics, global reimbursement and government relations. He is a recognized expert in coding, coverage, and payment initiatives in start-up environments, as well as enterprise-level biomedical firms. As a specialist in market access and early commercialization, Tom has been responsible for guiding company efforts in key global markets in an effort to drive innovative technology adoption. Tom has developed numerous publication planning and presentation strategies in an effort to create the appropriate “messaging” that supports product claims and long term commercialization objectives.
Connect with Tom: Follow on Twitter   Connect on LinkedIn

Kim Martin, Ph.D. | Director of Strategic Research, Zimmer Biomet
Kim has 20 years of experience in basic science, pharmaceutical and medical device clinical research, medical writing, and regulatory strategy. She has broad knowledge of experimental, preclinical, and clinical trial design toward FDA and/or payer approval. Kim haswell-established writing, statistical, and clinical analytical skills demonstrated by first author publications in reputable peer reviewed journals, as well as multiple successful efforts for FDA clearance, CE mark, and for private payer coding payment based on clinical evidence analysis. She has led medical science teams for experimentation required for regulatory clearance for major indications changes based on clinical data and experimental supporting evidence in multiple therapeutic areas including spine, thoracic, cardiovascular, ENT, Radiofrequency ablation, and oncology at a major medical device firms.
Connect with Kim: Follow on Twitter   Connect on LinkedIn

Have questions about Publish or Perish - Creating Value through Publications? Contact JLABS Bay Area

Save This Event

Event Saved

When & Where

Johnson & Johnson Innovation, JLABS
329 Oyster Point Blvd
3rd Floor
South San Francisco, CA

Thursday, January 19, 2017 from 3:30 PM to 7:00 PM (PST)

  Add to my calendar


JLABS Bay Area

JLABS, part of Johnson & Johnson Innovation, LLC, is a network of life science incubators providing emerging companies many of the advantages of being in a big company, without the capital investment. JLABS offers singular bench tops, modular wet lab units and office space on a short-term basis, allowing companies to pay only for the space they need, with an option to quickly expand when they have the resources to do so. Companies residing at JLABS also have access to core research labs hosting specialized capital equipment and shared administrative areas. JLABS is an open innovation model, and the agreement for space does not grant JLABS or Johnson & Johnson Innovation any stake or rights in the companies, nor will the companies have a guaranteed future affiliation with JLABS. The flagship facility is located in San Diego at Janssen's West Coast Research Center, and JLABS has now two established locations in San Francisco - one through a collaboration with the California Institute for Quantitative Biosciences (QB3) and a second standalone facility - one in Boston through a collaboration with Lab Central, one in Houston through a collaboration with TMC, and one in Toronto through a collaboration with MaRS. For more information please visit

  Contact the Organizer
Publish or Perish - Creating Value through Publications
Things to do in South San Francisco, CA Conference Business

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.