Public Relations for Entrepreneurs

**This event will be online only**

PR consultant Amanda Coffee shares how to set up your LinkedIn profile with the polish of a Fortune 500 CEO. With more than a billion users, many of your customers are already on the platform.Topics covered include:

• How to maintain a steady LinkedIn content program without it becoming a full-time job
• How to gain earned media opportunities, including newer channels such as Substack and podcasts
• How to shape your business’s presence in Generative Engine Optimization (GEO) and AI search—so customers can find you on tools like ChatGPT
• How to leverage grants and media opportunities to grow your business

About the Presenter:

Amanda CoffeeCommunications LeaderAmanda Coffee is an independent communications consultant and serves as a board member of Communications Week and a PRWeek 2025 40 Under 40 honoree. Her clients include SAP, Perplexity, Plan B One-Step, Alta AI, Coveo AI, and other brands. She also authors the Media Coffee Chat column in PR Daily, where she interviews media leaders twice a month and hosts regular in-person events in New York City.Previously, Amanda was senior director of global media relations at Under Armour, where she led CEO media, public relations, brand communications, and media partnerships. Before that, Amanda was director of global corporate affairs at PayPal, overseeing global strategies for earned media, executive social media, and employer brand. Amanda also held communications roles at eBay and large PR firms.

Her LinkedIn is https://www.linkedin.com/in/amandacoffee/

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