PRSA CCC Lunch & Learn: 2025 State of the Media Report

For the last 16 years, the State of the Media Report from Cision has served as an essential field guide for PR professionals to understand the changes in the media landscape.

In the 2025 media report, more than 3,000 journalists were surveyed to provide PR professionals with the behind-the-scenes intel they need to strengthen their relationships with the media, refine their outreach strategies and ultimately secure more meaningful earned media coverage for their brands and clients.

From the rapid rise of AI to the shifts in social media, the Cision State of the Media Report sheds light on the latest media trends, along with expert insights, to help PR and corporate communications teams build strong media relationships and amplify their brand stories.

Join us online as Cision will lead the overview and discussion of the 2025 State of the Media Report.

This is PRSA member event only.

You will receive an invitation to the Teams meeting upon registering for the event.

Please email Jessica@OnMark.us if you have any questions.

Speakers:

Sarah Roberts | Director, PR Newswire

Sarah Roberts oversees the daily operations of PR Newswire’s Customer Content Services department, championing best-in-class news distribution and content amplification. She regularly facilitates workshops for PR and IR teams — including Fortune 100 and 500 companies — where she delivers actionable insights on content strategy, media trends, and storytelling best practices. Armed with a master’s degree in journalism, Sarah began her career at a regional daily newspaper and a boutique PR agency before she joined PR Newswire in 2009.

Cory Max Montoya | Enterprise Accounts Executive, Americas

Cory Max Montoya is a seasoned communicator fueled by the power of storytelling. With over a decade of experience, he’s served as a trusted partner to a powerhouse roster—of industry trailblazers, c-suite executives, policy wonks, media mavens and preeminent philanthropists— representing both iconic global brands and rising innovators. Cory continually sharpens his expertise through active participation in leading industry events, including past PRSA-LA programs, the most recent Sunshine District Conference, and PRSA ICON in 2024.

Jessica Klein | Enterprise Account Director, Cision

With over a decade of rich experience at Cision and PR Newswire, Jessica Klein is a seasoned communications professional who excels at helping brands amplify their media impact. Since 2013, she has advanced through roles in Cision’s Customer Content Services — from Associate Editor to Senior Account Executive — before taking on her current position as Enterprise Account Director for the West Region in 2022.