PRSA + AMA + CRAF Digital Media Summit

Join PRSA + AMA + CRAF for a half-day of professional development and networking.

Ticket price includes: lunch, coffee and afternoon snack.

Limited sponsorships available at $300. Benefits include:

• Recognition on all social media pages
• Day-of recognition at event
• Table at event to display materials/merch
• Two event tickets

Agenda*

Registration and Lunch (11:30 a.m. – 12 p.m.)

Keynote Speaker (12-1 p.m.):

• Phil Caruso, Renowned film and TV set photographer

Session 1 (1:15 - 2 p.m.): Demistifying Digital - What Every Marketer Should Know About Targeting, Data, and Storytelling in the Age of AI

• Danielle Whiting, Growth Director at AI Digital

Afternoon Break (2-2:15 p.m.)

Session 2 (2:15 - 3 p.m.): Innovative Video Strategies to Drive Engagement and Revenue - Discover how organizations are using video in fresh, creative ways to engage their audience, boost retention, and generate revenue.

• Terry Nawrot, CEO and co-founder of VideoRequest

Panel (3 - 4 p.m.): Working Together Across the Industry to Achieve Success for Clients & Campaigns - When working with multiple disciplines and/or consultants, it's essential to create one unifying strategy that marries all campaign elements.

• Nicole Stein, Outsourced CMO, BST & Co.
• Laura MacGregor, Marketing Strategist & Fractional CMO, Savvy Marketing Works
• Kelly Plunkett, Sr. Marketing Manager, Mechanical Dynamics & Analysis