Promote and Grow your GIS for Successful Geospatial Managers June 10, 2025

Promote and Grow your GIS for Successful Geospatial Managers June 10, 2025

This workshop introduces proven strategies and methods to promote and grow your government agency or private company GIS operation

By GIS Management Academy

Date and time

Tuesday, June 10 · 10am - 12pm PDT

Location

Online

Refund Policy

Refunds up to 14 days before event

About this event

  • Event lasts 2 hours

Goals and objectives of this workshop

GIS managers have a responsibility to ensure that key decision makers know the value that GIS provides and what new things it can do for them in the future. Why? So that they are always eager for more! But marketing and business development are competencies that are not often taught.

Whether we work for a local, state, provincial, or federal government agency, non-profit, or private company, we as managers know the many benefits that GIS provides to our enterprise. But put yourself in the position of others within the enterprise. If you are a company manager, elected official, public works manager, warehouse supervisor, budget analyst, or any of the hundreds of other job titles that also work for the enterprise – what do they know of GIS and of the value that GIS provides?

GIS management is a challenging profession. Effective GIS management is a critical success factor for an agency to leverage the potential of its investment in geospatial data and technology and to maximize GIS ROI. Effective marketing is a key factor for a successful GIS. Promoting your GIS is key geospatial management responsibility.

This GIS Management Academy™ workshop introduces a structured project management approach to promote your GIS services effectively.

This GIS Management Academy™ workshop aligns with several of the competency clusters included in the US Department of Labor Geospatial Management Competency Model (GMCM) including:

• Performance Management

• Communication

• Relationship Management

• Business Development

• Political Skills

Enterprise GIS is expensive to develop, maintain, and operate. Even small-to-medium-sized cities, counties, and regional agencies have invested millions of dollars to develop their GIS capabilities, and they can have large annual operating budgets. Promoting the resources and capabilities of your GIS can increase its benefit and help increase its benefits and solidify the long-term support needed for a sustainable GIS.

Register for the Promote and Grow your GIS for Successful Geospatial Managers workshop from the GIS Management Academy™ today.

Audience

Current GIS managers, supervisors, and coordinators, and those who aspire to a successful career in GIS management.

Topics Covered

  • The importance of developing your GIS brand and building brand awareness
  • Building pride within your GIS
  • Communicating the benefits of GIS
  • Building effective relationships
  • Developing political skills
  • Understanding and managing the business development life-cycle
  • Exercise: Attendee discussion and feedback

Prerequisites and Recommendations

No prerequisites. Recommended for GIS managers and leadership teams interested in promoting and growing the use of GIS within their agency or company.

What You Will Receive

  • Two (2) hours of instruction from Greg Babinski, who is a subject-matter expert and workshop author.
  • A copy of the workshop presentation and exercises.
  • Upon completion, a signed completion certificate which will indicate the CEUs (0.2) and GISCI points (0.05) earned.
  • An invitation to periodic GIS management Q&A sessions with the instructor and other workshop attendees.

Instructor

Greg Babinski is a GIS management consultant, author, and founder of GIS Management Consulting Services LLC, located in the greater Seattle area.

Between 1998 and the end of 2021 he served as GIS Manager, GIS Finance Manager and GIS Marketing & Business Development Manager for the King County GIS Center in Seattle. Previously he worked for nine years as GIS Mapping Supervisor for the East Bay Municipal Utility District in Oakland.

He is a past member of the American Marketing Association and the Society for Professional Services Marketing. Greg has spoken and written about GIS marketing and business development at various GIS conferences during the past 20 years.

He holds an MA in geography from Wayne State University. Greg is a GISP – Certified GIS Professional. Babinski is Past-President of URISA and founder and Past-Chair of URISA’s GIS Management Institute. In 2005 he founded The Summit – the Washington State GIS Newsletter. In 2019 Greg was awarded an EthicalGEO Fellowship by the American Geographical Society. In addition to GIS consulting, he is a GIS researcher, author, and instructor. He has spoken about GIS management across North America, Europe, Asia and Australia. Greg has taught GIS for Public Policy as an instructor with the University of Washington Evans Graduate School of Public Administration. In his spare time Greg likes ‘hiking steep, narrow and dangerous trails that lead high above the clouds to awesome views’.

Tags

Organized by

GIS Management Academy

Welcome to the GIS Management Academy™ - the educational offerings of GIS Management Consulting Services.

Professional GIS management matters:

You have a large investment in the development of your GIS. The annual operating and maintenance costs for the typical geographic information system can be as much as 0.5% of an agency’s overall budget. But the effectiveness and return on investment for an agency’s GIS can vary dramatically. A recent study of more than a dozen agencies showed that the annual GIS ROI averaged 376% but varied from more than 1600% to a negative 11%.

What accounts for this dramatic difference? Why should you care?

Management matters. Two GIS operations with similar resources will likely have different levels of ROI and effectiveness, depending on how the operation is managed and operated.

Profession GIS management competency along with GIS operational maturity are key factors to ensure maximum effectiveness and return on investment for any agency. This is the focus of the GIS Management Academy™. Whether you are a professional GIS manager or responsible for overall operation of the GIS practice within your agency, GIS Management Academy™ workshops and training can help achieve superior effectiveness and ROI.

GIS Management Academy™ workshops can also help you as a GIS manager continuously improve your competencies to achieve a successful career.

The GIS Management Academy™ framework approach

GIS Management Consulting Services takes a framework approach to helping our clients. The core of this framework is the GIS Capability Maturity Model (GISCMM) and the Geospatial Management Competency Model (GMCM). These two framework models are the core of two foundational GIS Management Academy™ workshops. The GISCMM and GMCM are the only two peer-reviewed models related to GIS operations and management.

Individual elements of the GISCMM and GMCM will be the topics for additional workshops that will be introduced within the next 12 months. Each GIS Management Academy™ workshop will also cross-refence other important sources for GIS, IT, and project management best practices, including:

• The Geospatial Technology Competency Model (GTCM), as developed by the US Department of Labor Employment and Training Administration.

• The Geographic Information Science and Technology Body of Knowledge (GIS&TBOK)

• The Information Technology Infrastructure Library (ITIL).

• The Consortium for Advanced Management International (CAM-I)

• The Scaled Agile Framework® (SAFe®)

• And other subject-specific best practices.

What you will receive

Each student in GIS Management Academy™ workshops will receive:

• Online instruction from a qualified subject matter expert

• Students who complete each course will receive a copy of the workshop presentation material

$125