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Project Product: Uniting Product Marketing & Management

Actions Panel

Mar 19

Project Product: Uniting Product Marketing & Management

By 56th Street Productions

When and where

Date and time

Tue, March 19, 2019, 8:00 AM – 5:10 PM EDT

Location

502 East Event Centre 502 East Carmel Drive Carmel, IN 46032

Map and directions

How to get there

Refund Policy

Refunds up to 30 days before event

Description

Project Product, a conference for tech leaders, marketers, and product professionals. A forum directly addressing how product marketers and managers can better work together, achieve their goals, and propel their careers through interactive sessions and networking with experts.


Who Should Attend?

  • CEOs / Founders
  • Product Leaders & Product Managers (PMs)
  • Marketing Leaders & Product Marketing Managers (PMMs)
  • Engineering Leaders
  • Enablement & Product Launch Specialists
  • Business Analysts
  • Anyone interested in creating, launching, marketing, and enabling products

No matter your role, when working at a tech or Software-as-a-Service (SaaS) organization, developing and launching a successful product is everyone’s wish and goal.

Whether you’re in the mature or infancy phase of your company, are a small startup, a large enterprise, or somewhere in between, creating a product and knowing who should lead which initiatives and how are questions everyone has. This forum’s purpose is to get the right people in a room together, share stories of triumph and learnings, and explore new ways to develop, price, message, and launch products.


Agenda - Full Agenda is on www.56streetproductions.com.

8:00 - 8:45 am: Registration & Breakfast

8:50 - 9:00 am: Welcome & Opening Remarks

9:00 - 9:45 am: Mainstage Keynote
- A Movie Guide to Better Business Stories

9:45 - 10:15 Mainstage Session
- Product Launch Stories: The Good. The Bad. The Ugly.

10:15 - 10:30 am: Networking Break

10:30 am - 11:10 pm: Breakout Sessions
- Women Product Leaders Share Their Triumphs & Struggles
- 5 Product Team Collaboration Mistakes

11:15 - 11:45 am: Breakout Sessions
- The Product Pitch: How to Leave Your Audience Wanting More
- Show & Share: Tricks & Tools to Make Product Managers' Jobs Easier

11:50 am - 12:20 pm: Breakout Sessions
- Pricing & Packaging Philosophies in Today's Subscription, SaaS World
- Product Management in the Wilderness: Challenges & Opportunities

12:20 - 1:30 pm: Lunch and a 30-Minute General Session
- Design Systems: The Secret Sauce to Aligning Marketing, Product, & Your Bottom Line

1:30 - 2:30 pm: Lightning Round
- What are the Differences & Similarities Between Product Management & Product Marketing
- What Makes Product Marketing Different from Marketing?
- How Can Product Marketing Help Sales Sell New Products?
- When Should You Bring Product Marketing into Your Organization?

2:30 - 3:10 pm: Mainstage Session
- Debate: Does a Free Trial Work for Your Business?

3:10 - 3:30 pm: Networking Break & Snack

3:30 - 4:15 pm: Mainstage Session
- Lessonly's Marketing & Product Teams Tell All: Delivering Monthly Product Launches

4:15 - 5:00 pm: Mainstage Session
- Fireside Chat on Uniting Product Marketing & Management

5:00 - 5:10 pm: Closing


Hope you can join us and hear from other passionate tech and SaaS leaders, marketers, and product gurus from SAP, Salesforce, PERQ, PactSafe, Lessonly, Aprimo, Lola.com, and many more on March 19, 2019, to learn something new, make your job easier, and create invaluable connections! Be sure to join the conversation! #ProjectProduct19

For more information, visit www.56streetproductions.com.


Our #ProjectProduct19 Speakers

Project Product 19 Speakers


Thank you to our partners and sponsors!

https://craftedup.com/
https://aipmm.com/
http://www.hambonecollective.com/
https://digitile.io/
https://producthq.io/
http://www.womenandhitech.org/
https://www.illinoistech.org/
https://designontap.com/

https://techpoint.org/
https://bestmarketingconference.com/en/

Project Product 19 Partners & Sponsors

56th Street Productions (56th Street) reserves the right to use any photograph/video taken at any event sponsored by 56th Street without the expressed written permission of those included within the photograph/video. 56th Street may use the photograph/video in publications or other media material produced, used, or contracted by 56th Street including, but not limited to: brochures, invitations, social media, television, websites, etc.

To ensure the privacy of individuals and children, images will not be identified using full names or personal identifying information without written approval from the photographed subject, parent, or legal guardian.

A person attending a 56th Street event who does not wish to have his/her image recorded for distribution should make his/her wishes known to the photographer, and/or the event organizers, and/or contact 56th Street at info@56stp.com in writing of his/her intentions and include a photograph. 56th Street will use the photo for identification purposes and will hold it in confidence.

By participating in a 56th Street event or by failing to notify 56th Street in writing your desire to not have your photograph used by 56th Street, you are agreeing to release, defend, hold harmless, and indemnify 56th Street from any and all claims involving the use of your picture or likeness.

Any person or organization not affiliated with 56th Street may not use, copy, alter, or modify 56th Street photographs, graphics, videography, or other similar reproductions or recordings without the advance written permission of an authorized designee from 56th Street.

Thank you for your understanding and cooperation!

Tags

  • United States Events
  • Indiana Events
  • Things to do in Carmel, IN
  • Carmel Conferences
  • Carmel Business Conferences
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Project Product: Uniting Product Marketing & Management


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