Project Product: Uniting Product Marketing & Management

Project Product, a conference for tech leaders, marketers, and product professionals. A forum directly addressing how product marketers and managers can better work together, achieve their goals, and propel their careers through interactive sessions and networking with experts.

Who Should Attend?

• CEOs / Founders
• Product Leaders & Product Managers (PMs)
• Marketing Leaders & Product Marketing Managers (PMMs)
• Engineering Leaders
• Enablement & Product Launch Specialists
• Business Analysts
• Anyone interested in creating, launching, marketing, and enabling products
  
  

No matter your role, when working at a tech or Software-as-a-Service (SaaS) organization, developing and launching a successful product is everyone’s wish and goal.

Whether you’re in the mature or infancy phase of your company, are a small startup, a large enterprise, or somewhere in between, creating a product and knowing who should lead which initiatives and how are questions everyone has. This forum’s purpose is to get the right people in a room together, share stories of triumph and learnings, and explore new ways to develop, price, message, and launch products.

Agenda - Full Agenda is on www.56streetproductions.com.

8:00 - 8:45 am: Registration & Breakfast

8:50 - 9:00 am: Welcome & Opening Remarks

9:00 - 9:45 am: Mainstage Keynote
- A Movie Guide to Better Business Stories

9:45 - 10:15 Mainstage Session
- Product Launch Stories: The Good. The Bad. The Ugly.

10:15 - 10:30 am: Networking Break

10:30 am - 11:10 pm: Breakout Sessions
- Women Product Leaders Share Their Triumphs & Struggles
- 5 Product Team Collaboration Mistakes

11:15 - 11:45 am: Breakout Sessions
- The Product Pitch: How to Leave Your Audience Wanting More
- Show & Share: Tricks & Tools to Make Product Managers' Jobs Easier

11:50 am - 12:20 pm: Breakout Sessions
- Pricing & Packaging Philosophies in Today's Subscription, SaaS World
- Product Management in the Wilderness: Challenges & Opportunities

12:20 - 1:30 pm: Lunch and a 30-Minute General Session
- Design Systems: The Secret Sauce to Aligning Marketing, Product, & Your Bottom Line

1:30 - 2:30 pm: Lightning Round
- What are the Differences & Similarities Between Product Management & Product Marketing
- What Makes Product Marketing Different from Marketing?
- How Can Product Marketing Help Sales Sell New Products?
- When Should You Bring Product Marketing into Your Organization?

2:30 - 3:10 pm: Mainstage Session
- Debate: Does a Free Trial Work for Your Business?

3:10 - 3:30 pm: Networking Break & Snack

3:30 - 4:15 pm: Mainstage Session
- Lessonly's Marketing & Product Teams Tell All: Delivering Monthly Product Launches

4:15 - 5:00 pm: Mainstage Session
- Fireside Chat on Uniting Product Marketing & Management

5:00 - 5:10 pm: Closing

Hope you can join us and hear from other passionate tech and SaaS leaders, marketers, and product gurus from SAP, Salesforce, PERQ, PactSafe, Lessonly, Aprimo, Lola.com, and many more on March 19, 2019, to learn something new, make your job easier, and create invaluable connections! Be sure to join the conversation! #ProjectProduct19

For more information, visit www.56streetproductions.com.

Our #ProjectProduct19 Speakers

Thank you to our partners and sponsors!

https://craftedup.com/
https://aipmm.com/
http://www.hambonecollective.com/
https://digitile.io/
https://producthq.io/
http://www.womenandhitech.org/
https://www.illinoistech.org/
https://designontap.com/
https://techpoint.org/
https://bestmarketingconference.com/en/

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