- THIS IS AN 8-WEEK ONLINE, AT YOUR OWN PACE, COURSE
The Product Management Fundamentals Certificate course will give you practical knowledge about product management. From market research to agile methodologies, gain hands-on insights for success in this dynamic field. Perfect for seasoned professionals looking to pivot their careers or advance in their roles. Over eight weeks, this course will teach you to think and work like a product manager, giving you the confidence to implement these fundamentals in your organization.
Course Outline
1. Product management foundations
- a. Introduction to product management
- b. Market research and analysis
- c. Product strategy
- d. Workplace application
2. User-centric design
- a. Understanding user needs
- b. Prototyping and testing
- c. Design thinking and innovation
- d. Workplace application
3. Agile product development
- a. Introduction to agile
- b. Product backlog and sprint planning
- c. Collaboration and communication
- d. Workplace application
4. Data-driven decisions
- a. Data collection and analysis
- b. A/B testing and experimentation
- c. Metrics and KPIs
- d. Workplace application
5. Product launch
- a. Product launch strategies
- b. Sales enablement
- c. Post-launch analysis
- d. Workplace application
6. Leadership
- a. Leadership in product management
- b. Capstone project: applied product management
- c. Certificate exam
