La Brea is more than a destination, it’s a story waiting to be told. From its natural beauty and historic pitch lake to its vibrant people, music, and traditions, every part of our community holds the potential to attract visitors, generate income, and uplift families.
Join us at the Sobo Community Centre for an unforgettable afternoon as we dive into the Principles of Community-Based Tourism (CBT) a powerful approach that helps communities take charge of their own development by using local culture, heritage, and resources to create authentic, sustainable experiences.
Through engaging discussions, real-world examples, and interactive activities, you’ll learn how to:
🌿 Turn community assets into tourism opportunities
🏡 Build partnerships that strengthen families and entrepreneurs
🎨 Showcase the unique art, cuisine, music, and stories of La Brea to the world
💡 Create visitor experiences that preserve culture while generating economic growth
Whether you’re a youth, artisan, entrepreneur, or community leader this session is your gateway to transforming La Brea into a model of community innovation and tourism excellence!
Let’s come together to shape the next chapter of La Brea’s story, one filled with pride, purpose, and prosperity.
Reserve your spot today!
Be part of the movement to make La Brea shine not just as a community, but as a destination that inspires the world. 🌎💚
