Social media has gone from hype to the trough of despair and is now on the plateau of productivity. Marketers of all stripes now incorporate social media as part of their digital marketing mix. What’s more, social media is one of the richest troves of data available to marketers, replete with real language, preferences, and information about the audience. Yet many marketers struggle to unlock the value of that data, leaving it stuck in vendor tools.

About The Speaker

Christopher S. Penn
VP Marketing Technology at Shift Communications

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, Toyota, and many others.

Mr. Penn is a highly-sought keynote speaker thanks to his energetic, informative talks. He is an IBM Champion in Watson Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.

Christopher is a Google Analytics Certified Professional, a Google AdWords Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

Agenda

• 6:00PM  Check-In, networking and refreshments (Admission includes food and a drink ticket.)
• 6:45PM  Social Media Dallas monthly meeting with Christopher Penn
• 8:15PM  Post-event networking at The People’s Last Stand 

#smdallas @sm_dallas http://www.smdallas.org

Cost

• Free to Social Media Dallas members. Just use your member code.
• The event is $35 for non-members.

Registration includes a free drink and light appetizers.

Bring a story, a business card, and meet new marketing-minded people!

Become a Social Media Dallas Member

Did you know that Social Media Dallas Members attend monthly meetings for free? Join SMDallas today and get your promo code to attend this event free of charge!

Special Spring 2018 Membership only $100

All the goodness of an Ambassador Membership can be yours this fall for only $100.

Sign up for our special seasonal membership and attend the Christopher S. Penn program for free, along with the next three events in 2018. Find out more! But sign up by Feb. 12. When it’s over, it’s over.

Note on Refunds: Refunds will be provided if written notice of your request is received within 24 hours of the event. If the event is sold out, we’ll only provide a refund if a waitlisted ticket is sold before the start of the event online.