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Predictive Analytics in Social Media with Christopher S. Penn

Social Media Dallas

Thursday, February 15, 2018 from 6:00 PM to 9:00 PM (CST)

Predictive Analytics in Social Media with Christopher...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Registration Feb 14, 2018 $35.00 $2.92
Late Registration Not Started $45.00 $3.47
Student (with ID) Feb 15, 2018 $17.50 $1.96
Early Bird 24 Hour Sale Ended $25.00 $2.37

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Event Details

Social media has gone from hype to the trough of despair and is now on the plateau of productivity. Marketers of all stripes now incorporate social media as part of their digital marketing mix. What’s more, social media is one of the richest troves of data available to marketers, replete with real language, preferences, and information about the audience. Yet many marketers struggle to unlock the value of that data, leaving it stuck in vendor tools.

This is an advanced session that requires significant experience with statistics and analytics. Familiarity with a statistical language like R or SPSS is strongly recommended.  

Event attendees will leave this meeting having learned:

  1. Time-series predictions to understand what topics to discuss and when
  2. Attribution modeling to see the true influence of social media
  3. Text mining and topic modeling to determine what’s being said 


About The Speaker


Christopher S. Penn
VP Marketing Technology at Shift Communications

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, Toyota, and many others.

Mr. Penn is a highly-sought keynote speaker thanks to his energetic, informative talks. He is an IBM Champion in Watson Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.

Christopher is a Google Analytics Certified Professional, a Google AdWords Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.


  • 6:00PM  Check-In, networking and refreshments (Admission includes food and a drink ticket.)
  • 6:45PM  Social Media Dallas monthly meeting with Christopher Penn
  • 8:15PM  Post-event networking at The People’s Last Stand 

#smdallas @sm_dallas


  • Free to Social Media Dallas members. Just use your member code.
  • The event is $35 for non-members.

Registration includes a free drink and light appetizers.

Bring a story, a business card, and meet new marketing-minded people!

Become a Social Media Dallas Member

Did you know that Social Media Dallas Members attend monthly meetings for free? Join SMDallas today and get your promo code to attend this event free of charge!


Note on Refunds: Refunds will be provided if written notice of your request is received within 24 hours of the event. If the event is sold out, we’ll only provide a refund if a waitlisted ticket is sold before the start of the event online.

Have questions about Predictive Analytics in Social Media with Christopher S. Penn? Contact Social Media Dallas

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When & Where

Angelika Film Center Dallas
5321 E. Mockingbird Lane
Dallas, TX 75206

Thursday, February 15, 2018 from 6:00 PM to 9:00 PM (CST)

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