Tuesday, August 12

Precision at Scale: Unlocking Growth Through Data-Driven Media

Unlock growth with data-driven media & hyper-personalized targeting. Learn how to reach the right audience with precision.

By AMA Charlotte

Date and time

Location

Gilde Brewery

3530 Dewitt Lane Charlotte, NC 28217

Refund Policy

No refunds

Lineup

About this event

Event lasts 1 hour 30 minutes
Free venue parking

In an age where attention is earned, not given, smarter targeting is essential. Join Charlotte AMA for our August Lunch & Learn featuring Nick Huelsman, a seasoned digital media leader who has spent 15+ years driving revenue growth through data-powered strategies.

In this high-impact session, Nick will unpack how brands and agencies can transform their media strategy through the fusion of 1st- and 3rd-party data, behavioral insights, and location signals to create hyper-personalized, measurable campaigns. Whether you’re building out your media mix or refining your audience strategy, this session will help you connect the dots between data and ROI.

You’ll learn:

How to structure and activate data for precision targeting
Why understanding who you’re speaking to matters more than where
How to design a holistic campaign around a single, addressable audience

Whether you're on the brand side or agency side, this session is your playbook for future-proofing your digital strategy.

Reserve your seat — and bring your appetite for insights (and lunch)!

Thank you to Gilde Brewing for donating the meeting space!!

Organized by

AMA Charlotte

The American Marketing Association Charlotte Chapter is a vital component of the national AMA organization, a 50-year-old association that serves the needs of the marketing and communications industries. With more than 200 members, AMA Charlotte is one of the largest professional organizations in the Queen City, offering networking opportunities and educational programs that address today’s trends.

As a result, AMA Charlotte helps advance the knowledge, skills and careers of marketing and communications professionals across the region. With a team of volunteers dedicated to continuing the Chapter’s forward momentum, AMA Charlotte successfully builds an environment where marketers may connect, and success is created.