You are warmly welcome to our August reading session about an exciting paper that explores craft entrepreneurs' aesthetic practices for the creation of unique value! Furthermore, we will discuss methods to capture the embodied and tacit nature of studying practices.
Join us via Zoom on FRIDAY, 29th August 2025, at 3 PM UTC for a discussion with Professors Sara Elias, Gustavson School of Business at the University of Victoria, Amanda Peticca-Harris, Grenoble Ecole de Management, and Nadia deGama, AFG College with the University of Aberdeen.
Together with Heiko Schmidt, they will discuss for approximately 40 minutes: Elias, S. R., Peticca‐Harris, A., & DeGama, N. (2024). Truly, madly, deeply: Strategic entrepreneuring and the aesthetic practices of craft entrepreneurs. Strategic Entrepreneurship Journal, 18(4), 713-739.
The interview is followed by an off-the-record audience Q&A session, moderated by Yalan Wang, for approximately 50 minutes.
We look forward to your participation!
Your PPR Group
