Post-Holiday Strategy: Turning One-Time Buyers into Repeat Customers

You’ve turned a lead into a customer… now what? For many businesses, conversion is just the beginning of sustainable growth. The real opportunity lies in nurturing the clients you already have. Retaining and re-engaging existing customers not only drives higher profitability, it also costs significantly less than constant acquisition.

In this session, we’ll explore how to turn one-time buyers into lifelong advocates. You’ll learn how to build customer engagement programs that create lasting brand relationships, develop strategies for retention marketing, and design lifetime revenue streams that fuel long-term growth. Discover how cultivating your existing customer base can become your most powerful engine for business success.

THREE TAKEAWAYS:

1) Have a framework for considering lifecycle revenue streams

2) Be prepared to implement a retention marketing program

3) Have the groundwork for establishing an ambassador program

Bio:

Kaitlyn Fitzgerald is the CEO of Majic Branding and supports business leaders developing and implementing top tier brand strategy. Formerly the Head of Marketing for SOURCE Global, she has led marketing initiatives through $200M in funding and in over 50 countries. She is currently a consultant, fractional CMO, and CEO to Majic Branding, where she aligns business development with strategic marketing to help clients grow.

All virtual events are presented by HUUB, a one-stop online resource and support platform for entrepreneurs.

This event is going to be held virtually. Attendees will receive a link to the live stream and worksheets once they have signed up.

Ticket donations go to support businesses through ongoing programs like this one.

We believe in entrepreneurs who are courageous enough to chase a dream, against all odds.

Build an environment for them, and it will elevate us all.