Pop up shop fundamentals for new entrepreneurs - Wilmington

In this online session designed for Wilmington's new entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in our community. You will learn about selecting the right location in areas like the Riverfront or Trolley Square, handling local legal requirements, attracting Wilmington customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Wilmington is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to securing a temporary storefront on Market Street. You will also get insights on the types of permits and licenses typically required by the City of Wilmington to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great Wilmington pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects our city's vibe, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that resonates with local shoppers.

Getting people to your pop up is critical. Discover practical marketing tactics you can use to reach the Wilmington community before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Wilmington-based businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return in our market.

While this online event is tailored for the Wilmington market, entrepreneurs from anywhere are welcome to join and learn. You will discover more about:

• Key criteria for choosing a profitable Wilmington location
• An overview of common permits and insurance needs for Delaware
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for a local audience
• Essentials for day-of operations and sales processing