Pop up shop fundamentals for new entrepreneurs - Wenatchee

In this online session designed for the Wenatchee business community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in our area. You will learn about selecting the right location in Wenatchee, handling local legal requirements, attracting customers from our community, and managing sales, providing a clear roadmap for your first local venture.

Finding the perfect spot in Wenatchee is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at a local market to a storefront on Wenatchee Avenue. You will also get insights on the types of permits and licenses you might need to operate legally within Chelan County. Understanding these local basics early on prevents major headaches and ensures your Wenatchee pop up runs smoothly.

A great Wenatchee pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story to a local audience. We will cover visual merchandising basics, creating an inviting atmosphere that reflects the spirit of our community, and making the most of a small footprint. The goal is to create a memorable and shoppable environment that resonates with Wenatchee customers.

Getting people to your Wenatchee pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement within the Wenatchee community and collaborating with other local businesses to expand your reach. While this session focuses on Wenatchee, the principles are accessible to anyone, anywhere, tuning in online.

You will discover more about:

• Key criteria for choosing a profitable Wenatchee location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for the local market
• Essentials for day-of operations and sales processing