Pop up shop fundamentals for new entrepreneurs - Waukegan

In this online session, get insights on pop up shop fundamentals tailored for new entrepreneurs in the Waukegan community. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in our area. You will learn about selecting the right location, understanding local requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While this session focuses on the Waukegan business scene, entrepreneurs from anywhere are welcome to join.

Finding the perfect spot in Waukegan is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at a local market to an empty storefront on Genesee Street. You will also get insights on the types of permits you might need from the City of Waukegan to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story to a Waukegan audience. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates locally.

Getting people to your Waukegan pop up is critical. Discover practical marketing tactics, like using local social media groups and community calendars to build excitement. We will also touch on collaborating with other Waukegan businesses. This part of the pop up shop fundamentals is key to maximizing your return on investment.

You will discover more about:

• Key criteria for choosing a profitable location in the Waukegan area
• An overview of common permits and insurance needs for local operators
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for a local audience
• Essentials for day-of operations and sales processing