Pop up shop fundamentals for new entrepreneurs - Tucson

In this online session designed for the Tucson community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in Tucson or beyond. You will learn about selecting the right location, understanding local requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While tailored for Tucson, entrepreneurs everywhere are welcome to join.

Finding the perfect spot in a place like Tucson is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from vibrant market stalls in areas like the Mercado San Agustín to potential storefronts on 4th Avenue. You will also get insights on the types of permits and licenses you might need to operate legally within Pima County. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract Tucson shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects our city's unique culture, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use to reach the Tucson community before you open, during the event, and after you close. We will touch on using social media to build excitement and collaborating with other local Tucson businesses or event organizers. Understanding these pop up shop fundamentals is key to maximizing your return in the local market.

You will discover more about:

• Key criteria for choosing a profitable Tucson location
• An overview of common permits and insurance needs for Arizona
• Budget-friendly tips for visual merchandising with local flair
• Pre-launch and on-site marketing checklists for our community
• Essentials for day-of operations and sales processing