Pop up shop fundamentals for new entrepreneurs - Topeka

In this online session, get insights on pop up shop fundamentals tailored for new entrepreneurs in Topeka. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space within our community. You will learn about selecting the right location, navigating local requirements, attracting Topeka customers, and managing sales. While this talk is designed with Topeka in mind, these core principles are valuable for entrepreneurs joining us online from anywhere.

Finding the perfect spot in Topeka is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to storefronts in areas like the NOTO Arts & Entertainment District. You will also get insights on the types of permits and licenses you might need from the City of Topeka to operate legally. Understanding these local basics early on ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract local shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable environment that resonates with the Topeka community.

Getting people to your pop up is critical. Discover practical marketing tactics you can use to connect with a local audience. We will touch on using social media to build excitement and collaborating with other Topeka businesses or influencers. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your success in the local market.

You will discover more about:

• Key criteria for choosing a profitable location in Topeka
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for a local audience
• Essentials for day-of operations and sales processing