Pop up shop fundamentals for new entrepreneurs - Tallahassee

In this online session designed for the Tallahassee community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in Leon County. You will learn about selecting the right location, understanding local requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Tallahassee is more than just foot traffic in areas like Midtown or CollegeTown. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to empty storefronts. You will also get insights on the types of permits and licenses you might need to operate legally within the city. Understanding these local basics early on prevents major headaches.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract Tallahassee shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint. The goal is to create a memorable and shoppable environment that stands out.

Getting people to your pop up is critical. Discover practical marketing tactics for the Tallahassee market that you can use before, during, and after your event. We will touch on using social media to build local excitement and collaborating with other Tallahassee businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

While this session is tailored with the Tallahassee entrepreneur in mind, the principles discussed are valuable for anyone. Since this is an online event, you can join us from wherever you are to learn and explore these concepts.

You will discover more about:

• Key criteria for choosing a profitable location in the Tallahassee area
• An overview of common permits and insurance needs for Florida businesses
• Budget-friendly tips for visual merchandising to attract local customers
• Marketing checklists for before and during your Tallahassee pop up
• Essentials for day-of operations and sales processing