Pop up shop fundamentals for new entrepreneurs - Southern Pines

In this online session designed for the Southern Pines community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in our area. You will learn about selecting the right local location, handling North Carolina's legal requirements, attracting customers from our community, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Southern Pines is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to available storefronts in the downtown area. You will also get insights on the types of permits and licenses you might need to operate legally in Moore County. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story, reflecting the unique character of Southern Pines. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that resonates with local customers.

Getting people to your pop up is critical. Discover practical marketing tactics for reaching the Southern Pines community before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Southern Pines businesses. While this online event is tailored for our local area, entrepreneurs from anywhere are welcome to join and learn.

You will discover more about:

• Key criteria for choosing a profitable Southern Pines location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for our community
• Essentials for day-of operations and sales processing