Pop up shop fundamentals for new entrepreneurs - Smithfield

In this online session designed for the Smithfield entrepreneurial community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in Smithfield. You will learn about selecting the right local location, handling legal requirements, attracting customers from our community, and managing sales. While tailored for Smithfield, entrepreneurs anywhere can join online to learn from our discussion.

Finding the perfect spot in Smithfield is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local Smithfield markets to empty storefronts in key neighborhoods. You will also get insights on the types of permits and licenses you might need to operate legally within our city. Understanding these basics early on prevents major headaches later and ensures your pop up runs smoothly.

A great pop up is all about the experience for your Smithfield customers. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that resonates with the local vibe, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people from Smithfield and surrounding areas to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Smithfield businesses and influencers to spread the word. This part of the planning is key to maximizing your return in our community.

You will discover more about:

• Key criteria for choosing a profitable location in Smithfield
• An overview of common permits and insurance needs for Smithfield
• Budget-friendly tips for visual merchandising that appeals to local tastes
• Pre-launch and on-site marketing checklists for the Smithfield area
• Essentials for day-of operations and sales processing