Pop up shop fundamentals for new entrepreneurs - Simcoe

In this online session designed for the Simcoe community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space in the local market. You will learn about selecting the right location in Simcoe, handling legal requirements in Ontario, attracting local customers, and managing sales, providing a clear roadmap for your first venture. While this event focuses on Simcoe, the principles are valuable for entrepreneurs everywhere.

Finding the perfect spot in Simcoe is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to empty storefronts on Norfolk Street. You will also get insights on the types of permits and licenses you might need from Norfolk County to operate legally. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story with a local feel. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures.

Getting people to your pop up is critical. Discover practical marketing tactics you can use to reach the Simcoe community before you open, during the event, and after you close. We will touch on using social media to build excitement with local hashtags and collaborating with other Simcoe businesses. This part of the pop up shop fundamentals is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable Simcoe location
• An overview of common permits and insurance needs in Ontario
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for the local area
• Essentials for day-of operations and sales processing