Pop up shop fundamentals for new entrepreneurs - Sherbrooke

In this online session designed for the Sherbrooke community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in our city. You will learn about selecting the right location in areas like Wellington Street or Lennoxville, understanding local requirements, attracting Sherbrooke customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Sherbrooke is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at the Marché de la Gare to potential storefronts in the downtown core. You will also get insights on the types of permits and licenses you might need from the city of Sherbrooke to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story with a local touch. We will cover visual merchandising basics, creating an inviting atmosphere that reflects our city's unique culture, and making the most of a small footprint without overspending. The goal is to create a memorable environment that resonates with local shoppers.

Getting people to your Sherbrooke pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement within the local community and collaborating with other Sherbrooke businesses. While this session focuses on the Sherbrooke landscape, the principles are valuable for entrepreneurs anywhere, and you can join us online from around the globe.

You will discover more about:

• Key criteria for choosing a profitable location within Sherbrooke
• An overview of common permits and insurance needs for local operators
• Budget-friendly tips for visual merchandising that appeals to a Sherbrooke audience
• Pre-launch and on-site marketing checklists for the local market
• Essentials for day-of operations and sales processing