Pop up shop fundamentals for new entrepreneurs - Selmer

In this online session designed for the Selmer community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in our area. You will learn about selecting the right location, handling legal requirements, attracting local customers, and managing sales, providing a clear roadmap for your first venture. While this talk is tailored for Selmer, entrepreneurs from anywhere are welcome to join online.

Finding the perfect spot in Selmer is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to available storefronts in McNairy County. You will also get insights on the types of permits and licenses you might need to operate legally. Understanding these basics early on prevents major headaches later and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract local shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people from Selmer and the surrounding areas to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Selmer partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in the Selmer area
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for a local audience
• Essentials for day-of operations and sales processing